Leave it to Instagram to come up with a new three-second video format that changes everything.

It's called Superzoom,Nikki Nova Archives and it's rolling out to Instagram's apps today. The feature lets you record three-second clips with a dramatic zoom effect perfect for memes and dramatic Story posts.

SEE ALSO: How I broke Instagram Stories

Located alongside Boomerang, live video, and rewind videos in Instagram's in-app camera, Superzoom is the app's latest recording effect you can send straight to your Story or to friends via disappearing message.

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It records a three second clip that zooms in extremely close on whatever the camera is pointed at. Here's what it looks like in action:

Via Giphy

Like Boomerangs, the new format might take a little experimentation to get right, since the clips are limited to three seconds at a time. But once you get the recording right, the three-second Superzoom videos are ripe for meme-making.

Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable

Elsewhere in the app, Instagram also added a bunch of Halloween face filters so you can dress up your selfies for Halloween.

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Topics Instagram Social Media